Artificial v/s Real Jewellery

s  Real Jewellery

Top Reasons Artificial Jewellery Beats Real Jewellery

At Shelly Jewels, we celebrate the sparkle and versatility of artificial jewellery, which has become a preferred choice for many over traditional real jewellery like gold, diamonds, or precious gemstones. With stunning designs, affordability, and practicality, artificial jewellery—featuring materials like American Diamond (Cubic Zirconia), kundan, and gold-plated alloys—offers unique advantages that make it stand out. In this guide, we explore why artificial jewellery is often considered the best option compared to real jewellery, highlighting how Shelly Jewels’ collections are redefining style in India and beyond.

1. Unmatched Affordability

Real jewellery, made from gold, diamonds, or rare gemstones, often comes with a high price tag, limiting its accessibility. Artificial jewellery provides the same luxurious aesthetic at a fraction of the cost. Shelly Jewels’ CZ Bridal Sets and Gold Plated Kundan Necklaces offer intricate designs that rival fine jewellery, allowing you to invest in multiple pieces for various occasions without financial strain.

Why It’s Better: With artificial jewellery, you can own a diverse collection—think Shelly Jewels Oxidized Bangles for daily wear or Kundan Chokers for weddings—without breaking the bank, making it ideal for budget-conscious fashion lovers.

2. Endless Design Variety

Artificial jewellery offers an expansive range of designs, from traditional to contemporary, catering to every style preference. Unlike real jewellery, which may be limited by the availability of precious materials, artificial pieces can be crafted in countless patterns and colors. Shelly Jewels’ collections include:

  • Traditional Elegance: Temple Jewellery Sets and Kundan Earrings for festive or bridal looks.

  • Modern Chic: CZ Pendants and Minimalist Rings for everyday sophistication.

  • Fusion Styles: Gemstone-Accented Necklaces that blend ethnic and Western aesthetics.

Why It’s Better: The versatility of artificial jewellery allows you to experiment with bold, trendy, or personalized designs, like our Custom CZ Charms, without the high cost of real gemstones.

3. Lightweight and Comfortable

Real jewellery, especially gold or diamond pieces, can be heavy, making it uncomfortable for long wear during events like weddings or festivals. Artificial jewellery, crafted with lightweight materials like alloys or rhodium-plated metals, ensures comfort without compromising style. Our Shelly Jewels Lightweight Jhumkas and CZ Bridal Sets are designed for all-day wear, perfect for dancing at a sangeet or mingling at a party.

Why It’s Better: Lightweight artificial jewellery allows you to enjoy elaborate designs, like Multi-Layered Necklaces, without the strain of heavy metals, enhancing your comfort during long events.

4. Ethical and Sustainable Choice

The mining of gold, diamonds, and other precious stones often raises environmental and ethical concerns, including habitat destruction and labor issues. Artificial jewellery, made with lab-created materials like Cubic Zirconia or eco-friendly alloys, has a lower environmental footprint. Shelly Jewels is committed to sustainability, offering Eco-Friendly CZ Collections that align with the values of conscious consumers.

Why It’s Better: Choosing artificial jewellery supports eco-conscious practices, allowing you to wear stunning pieces like Shelly Jewels Gemstone Bangles with pride, knowing they’re kinder to the planet.

5. Low Maintenance and Durability

Real jewellery requires careful handling and regular maintenance to prevent tarnishing or damage, often involving costly professional cleaning. Artificial jewellery is designed for ease of care and durability, using materials like rhodium-plated alloys or high-quality CZ stones. Shelly Jewels ensures our pieces are hypoallergenic and resistant to wear with proper care:

  • Clean Gently: Wipe with a soft cloth or mild soapy water for CZ or gold-plated pieces. Use a dry cloth for oxidized designs to preserve their finish.

  • Store Safely: Keep in soft pouches or separate compartments to avoid scratches.

  • Avoid Chemicals: Remove before applying perfumes or engaging in water-based activities.

Why It’s Better: Artificial jewellery, like our Oxidized Chokers, is low-maintenance and durable, making it a practical choice for busy lifestyles.

6. Trend-Driven and Fashion-Forward

Fashion trends evolve rapidly, and keeping up with real jewellery can be expensive and impractical. Artificial jewellery allows you to stay on-trend with bold, innovative designs without long-term investment. Shelly Jewels’ Statement CZ Necklaces and Beaded Chokers are inspired by the latest fashion trends, making them popular among influencers and Bollywood enthusiasts.

Why It’s Better: With artificial jewellery, you can experiment with seasonal trends, like Layered Gemstone Necklaces, and refresh your collection without the financial commitment of real jewellery.

7. Perfect for Weddings and Special Occasions

Weddings and festive events in India demand elaborate jewellery, but real pieces can be costly and risky to wear in crowded settings. Artificial jewellery offers stunning alternatives that are safe and affordable. Our Shelly Jewels Bridal Kundan Sets and CZ Maang Tikkas provide the grandeur of fine jewellery, making them ideal for brides and guests alike.

Why It’s Better: Artificial jewellery lets you shine at weddings or festivals without worrying about loss or damage, with designs that rival the sparkle of real diamonds or gold.

Why Choose Shelly Jewels for Artificial Jewellery?

At Shelly Jewels, we craft artificial jewellery that blends quality, affordability, and style. Our collections, featuring American Diamond Sets, Kundan Chokers, and Gold Plated Bangles, are designed with precision to ensure durability and comfort. With a focus on sustainability and hypoallergenic materials, Shelly Jewels offers pieces that cater to India’s love for tradition and modernity, making us a trusted choice for fashion-forward women.


Artificial jewellery has surpassed real jewellery in popularity due to its affordability, versatility, comfort, and ethical appeal. From intricate bridal sets to trendy everyday pieces, it offers endless possibilities to express your style. At Shelly Jewels, our artificial jewellery collections are crafted to make you shine for every occasion, proving that beauty doesn’t need to come with a high price tag.

Explore the Shelly Jewels Artificial Jewellery Collection and discover why it’s the best choice for modern style today!