At Shelly Jewels, we’re passionate about bringing sparkle to every moment, and few materials capture that brilliance quite like American Diamond, also known as Cubic Zirconia (CZ). Renowned for its diamond-like radiance and affordability, American Diamond has become a cornerstone of modern jewellery. This guide explores the fascinating history and evolution of American Diamond, tracing its journey from scientific discovery to a beloved staple in our collections at Shelly Jewels.
The story of American Diamond begins in the late 19th century, rooted in scientific curiosity rather than jewellery design. In 1892, French chemist Auguste Verneuil developed the flame fusion process, a technique used to create synthetic gemstones. While initially focused on rubies and sapphires, this method laid the groundwork for the creation of Cubic Zirconia.
It wasn’t until the 1970s that American Diamond, as we know it, emerged. Soviet scientists at the Lebedev Physical Institute in Moscow perfected the synthesis of Cubic Zirconia in 1976, using a skull crucible technique to grow stable, high-quality crystals. Named for its visual resemblance to diamonds, Cubic Zirconia quickly gained the moniker “American Diamond” in the jewellery trade, particularly in markets like the United States, where its affordability made it a sensation.
By the 1980s, American Diamond had transformed the jewellery industry. Its near-flawless clarity, high refractive index, and diamond-like sparkle made it a compelling alternative to natural diamonds. Jewellers worldwide began incorporating CZ into everything from earrings to engagement rings, offering consumers luxury at accessible prices. At Shelly Jewels, we embrace this legacy by crafting American Diamond pieces that rival the brilliance of mined diamonds while aligning with modern values of affordability and sustainability.
The introduction of advanced cutting techniques in the 1980s further enhanced CZ’s appeal. Precision cuts, such as the brilliant round cut, maximized its fire and sparkle, making it nearly indistinguishable from diamonds to the untrained eye. This era marked American Diamond’s rise as a symbol of democratized luxury, allowing everyone to enjoy the glamour of fine jewellery.
Over the decades, American Diamond has evolved from a diamond substitute to a star in its own right. At Shelly Jewels, we’ve witnessed and contributed to this evolution, creating designs that cater to diverse tastes and occasions. Here are some key milestones in the evolution of American Diamond jewellery:
Early American Diamond designs focused on mimicking classic diamond jewellery, such as solitaires and stud earrings. Shelly Jewels’ Classic CZ Collection draws inspiration from this era, offering timeless pieces like single-stone pendants and delicate studs that exude understated sophistication.
The 2000s saw American Diamond embraced for bold, statement-making designs. Chandelier earrings, multi-stone necklaces, and intricate cocktail rings became popular. Our Shelly Jewels Silver Plated American Diamonds Necklace reflects this trend, featuring dramatic pieces perfect for weddings and galas.
Today, American Diamond shines in minimalist and versatile designs. From dainty necklaces to sleek bracelets, Shelly Jewels’ Minimal CZ Range caters to the modern fashionista who values subtlety and sustainability. These pieces are ideal for everyday wear or mixing and matching for a personalized look.
American Diamond has become a favorite for bridal jewellery due to its affordability and stunning sparkle. Our Shelly Jewels Bridal CZ Sets include elaborate necklaces, earrings, and bangles that complement traditional and contemporary bridal outfits, making every bride feel radiant without breaking the bank.
American Diamond offers the look of high-end diamonds at a fraction of the cost, making it accessible to all. Shelly Jewels ensures every CZ piece is crafted with precision to deliver maximum sparkle and durability.
Unlike mined diamonds, Cubic Zirconia is lab-created, free from the environmental and ethical concerns of mining. Shelly Jewels is proud to offer eco-conscious jewellery that aligns with modern values.
From casual to formal, American Diamond adapts to every occasion. Whether it’s a pair of Shelly Jewels CZ Studs for the office or a CZ Bridal Set for your wedding, our designs elevate any look.
Advances in CZ production, such as improved clarity and color grading, have elevated its quality. At Shelly Jewels, we use premium-grade CZ stones set in hypoallergenic metals, ensuring comfort and longevity.
To keep your Shelly Jewels American Diamond pieces sparkling, follow these care tips:
Clean Regularly: Use a soft cloth or mild soapy water to gently clean your jewellery. Avoid harsh chemicals that may dull the stones.
Store Safely: Keep pieces in a soft pouch or separate compartment to prevent scratches.
Avoid Extreme Heat: Prolonged exposure to high temperatures can affect CZ’s brilliance, so store your jewellery in a cool, dry place.
At Shelly Jewels, we celebrate the legacy of American Diamond by creating jewellery that blends tradition, innovation, and affordability. Our CZ collections are designed to empower you to express your style, whether through a delicate everyday piece or an extravagant bridal set. Each piece reflects our commitment to quality, sustainability, and timeless beauty.
From its scientific origins in the 1970s to its status as a modern jewellery icon, American Diamond has redefined luxury. At Shelly Jewels, we’re proud to carry forward this legacy with our stunning CZ designs that offer sparkle, style, and sustainability. Whether you’re dressing for a special occasion or adding a touch of glamour to your everyday look, our American Diamond collection is designed to make you shine.
Explore the Shelly Jewels American Diamond Collection and discover the sparkle that’s perfect for you!
